At Rift Energy we believe energy should fuel your journey, not compromise your health.

Born from a frustration with traditional energy drinks overloaded with sugar and caffeine, Rift was created to be a smarter, healthier alternative. Our mission is simple: to give people of all ages, from teenagers to adults, the positive boost they need, without the crashes, jitters or long-term health risks.

The Rift Difference

What sets Rift apart is our clever use of science-backed formulations. Every product is built with:

• Electrolytes – for hydration and balance.
• L-Theanine – to sharpen focus and keep you calm.
• Ginseng & Rhodiola Rosea Extracts – for natural energy and resilience.
• Essential Vitamins – to support overall health and immunity.
• Natural hydration bases – that keep you refreshed without the sugar spikes.

These smart blends are delivered in bold, exciting flavours that appeal to both teenagers and adults — from tropical fruits to elderflower to coconut water.

Why We Exist

The simple truth is that consumers deserve a better solution. For too long, energy drinks have been dominated by products loaded with sugar and caffeine, giving short-lived spikes, unhealthy crashes and long-term health risks. At Rift Energy, we set out to change that. Our formulations are built on zero added sugar, zero caffeine, and smart blends of electrolytes, L-Theanine, Ginseng, Rhodiola Rosea, vitamins, and natural hydration. The result? A clean, sustained boost that’s safe for teenagers and trusted by adults, delivering all the positives of energy, focus and recovery,
with none of the negatives.

Governments across the UK, Europe and beyond are moving to ban high-caffeine, high-sugar energy drinks for under-16/18s. We saw a huge gap emerging: young people and athletes deserve a product that keeps the culture of energy alive without the risks. Rift is here to fill that gap — a brand that’s as cool and exciting as the old guard, but built on health, science and innovation.

More Than a Drink

Rift is more than just a can in your hand. We’re building a community of athletes, gamers, creators and influencers who dare to be different and want energy that fuels, not harms. Together, we’re reshaping the energy drink industry for a healthier future.

Fuel the journey. Choose Rift.